A Different Kind of Family Business

My name is David Black Jr., Founder of Forward Generation. I've been a Digital Marketer for over 10 years with a specific focus on Ecommerce and Customer Service. But, that's just for the sake of credibility. The real story of Forward Generation is much more interesting than that. So, I think it's worth the read.

The "voice" of our brand can be cynical and sometimes offensive. But, we've always taken our business very seriously - and by that I mean the framework by which we operate and, more importantly, the values that drive our Customer Service. The way we handle our business is something that's been instilled in me from a very young age. I learned the most about being an entrepreneur from my Father, David Black Sr.

In the very early 90's, I watched him broker and barter in comic shops all over Southern New Jersey. As we both got older, I watched him buy and sell like an animal on eBay.

"This is all going to be yours one day."

He wasn't wealthy but, over time, he amassed this impressive collection of sci-fi, fantasy and pop culture memorabilia. He painstakingly poured all of his obsessions and compulsions into maintaining and completing sets of trading cards and comics. But that was the proverbial tip of the iceberg. He managed all of his online relationships with other buyers and sellers, flawlessly documenting everything he could about the transaction. I watched him hustle on the side for many years until the day he died in 2006.

It was heartbreaking and I didn't expect the collection to "become mine" so soon. So, we packed everything up, very carefully as to respect the time and energy he put into it. We stored it away safely because we knew he had made sound investments in these items. But that was it. It sat there for almost fifteen years...until now.

Now, I'm leveraging all of my knowledge of online operations and reputation management to build a brand. One that doesn't take itself too seriously but is still welcoming and trustworthy. You can trust that your product will be shipped with the utmost care. You can trust that your personal information will not be shared. Above all, you can trust that you're purchasing from a small business that has your best interests in mind.

I've curated many items from my Dad's collection, combined with products that I love from around the internet to bring you the first iteration of Forward Generation - An online hobby and comic shop with an attitude. The reason I've done all of this is for my little boy. I want to pass along those same ideals and values to him because that's the only connection my son has to his grandfather. Yes, I want to show him that you can do whatever you put your mind to and that it is possible to have control of your own destiny. But, most importantly, I want to teach him how to handle his business.

Thank you so much for reading.

- David Black, Founder